24 Feb NYFW: DKNY AW15
Our professional colour-partners of choice, Wella Professionals once again led the charge in pioneering hair design at New York Fashion Week.
Envisioned by Wella Professionals Global Creative Director and one of our all-time hair heroes, Eugene Souleiman, hair design for the DKNY autumn winter 2015 parade was dedicated to ambiguous minimalism – a style fluent across fashion for the season ahead.
“I wanted to add a new dimension to minimalism, shift the look more towards maximalism – but in a subtle way. In doing so, the simple has become slightly more complex, I’ve added some subtle nuances to make the hair look alive,” explained Euegne.
“The look is delicate but hard, giving the girls a distinct presence so that they can own the catwalk. It’s these contradictions that attract attention and add intrigue to the look,” he finished.
We love the versatile simplicity of this look – a style of mixed textures that although slick from the front is undone at the back for ultimate wearability, no matter the client or lifestyle. Creating texture either side of the ear for the lobe to pop through is a subtle style technique that can take your style from day to night effortlessly – let us show you how!